Local market reports › SW
South West London market report SW
The SW (South West London) house price history in full, 1995 to 2026, in cash and in today's money. Every figure on this page comes from the public record: 521,164 sales registered with HM Land Registry in the SW postcode area (South West London) since 1995, each one a completed purchase at a real price, plus current rental figures from the ONS. Nothing here is a valuation, an estimate or an asking price.
Covers registered sales to August 2026 and ONS rents for May 2026. Refreshed monthly as new sales reach the register. Page updated 19 October 2026.
In short: 4,714 registered 2026 sales put the the SW postcode area (South West London) median at £625,000, down 6% on five years earlier, with a mean of £865,900, and by floor area homes here have averaged about £9,620 per square metre over the last five years. Everything rests on 521,164 completed HM Land Registry sales since 1995, refreshed monthly; valuations and asking prices play no part.
The SW postcode area centred on South West London covers 27 districts. At this scale the figures average away real local contrasts; the district reports below are the place for anywhere specific.
Where SW sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
The going rate for a home in SW
The SW median stands at £625,000 for 2026, built from 4,714 registered sales; the mean, the figure usually quoted as the "average house price", is £865,900, well clear of it: the mark of a market where a small number of costly homes drag the average upwards.
What a square metre costs in SW
A square metre of SW home has cost about £9,620 on average across the last five years of sales, using the floor area on each home's Energy Performance Certificate: the measure that puts a studio and a five-bed on the same footing.
The national median for England and Wales is £285,000, which puts SW 119% above the country at large.
The price of a typical SW home, 1995 to 2026
The median as recorded at the time, and each year restated in today's money (ONS CPIH), the sharper test of whether homes really got dearer. Hover for the year-by-year figures; click a legend entry to isolate a series.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £625,000 | £625,000 | 4,714 |
| 2025 | £666,000 | £681,926 | 12,449 |
| 2024 | £690,000 | £733,612 | 12,688 |
| 2023 | £700,000 | £769,129 | 11,674 |
| 2022 | £710,800 | £833,494 | 14,568 |
| 2021 | £665,000 | £841,976 | 15,673 |
| 2020 | £675,000 | £875,826 | 10,690 |
| 2019 | £638,100 | £836,396 | 11,106 |
| 2018 | £633,400 | £844,334 | 10,997 |
| 2017 | £660,000 | £900,174 | 12,424 |
| 2016 | £640,000 | £895,366 | 13,407 |
| 2015 | £590,000 | £833,670 | 14,763 |
| 2014 | £562,500 | £798,005 | 15,845 |
| 2013 | £482,500 | £694,269 | 16,798 |
| 2012 | £440,000 | £647,625 | 14,248 |
| 2011 | £422,500 | £637,813 | 14,101 |
| 2010 | £410,000 | £642,986 | 13,912 |
| 2009 | £379,000 | £609,246 | 11,170 |
| 2008 | £369,200 | £605,197 | 10,578 |
| 2007 | £370,000 | £627,623 | 22,232 |
| 2006 | £325,000 | £564,158 | 25,073 |
| 2005 | £295,000 | £524,981 | 19,758 |
| 2004 | £277,000 | £503,086 | 21,402 |
| 2003 | £250,000 | £460,561 | 19,224 |
| 2002 | £249,000 | £468,491 | 23,248 |
| 2001 | £220,000 | £422,939 | 21,840 |
| 2000 | £200,000 | £392,500 | 21,045 |
| 1999 | £170,000 | £338,801 | 25,968 |
| 1998 | £137,000 | £276,544 | 20,656 |
| 1997 | £122,000 | £250,197 | 23,260 |
| 1996 | £106,000 | £223,549 | 20,069 |
| 1995 | £95,000 | £206,515 | 15,584 |
In cash terms the typical SW home went from £95,000 in 1995 to £625,000 in 2026, roughly 7 times the price. Inflation explains only part of it: in today's money the rise is still about 203%, a genuine increase in what a home here costs. Measured in today's money the market peaked in 2017; the current median sits about 31% below that. Someone who bought at the 2017 peak has not yet seen that price back in real terms.
Year-on-year change in the SW median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 1999 (+24.1% on the year before); the weakest, 2026 (−6.2%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
What SW has returned, per year
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 year (since 2025) | −6.2% | −8.3% |
| 5 years (since 2021) | −1.2% | −5.8% |
| 6 years (since 2020) | −1.3% | −5.5% |
| 10 years (since 2016) | −0.2% | −3.5% |
| 20 years (since 2006) | +3.3% | +0.5% |
The table annualises median growth over each period, with the real column deflated by ONS CPIH. Smoothing hides the cycle (see the chart above for it), and none of this forecasts: it is the record.
Detached, semi, terraced, flat: four markets in one
A single median hides the split beneath it. Sales of flats dominate the record here, 66% of the typed total. A detached home currently trades at £2,195,000 against £507,000 for a flat, 4.3 times the price.
Median by property type, SW
One line per type, years with too few sales omitted. Hover for the year's figures; click a legend entry to isolate a type.
| Type | Median (2026) | Sales that year | All-time sales |
|---|---|---|---|
| Detached | £2,195,000 | 66 | 9,012 |
| Semi-detached | £1,167,500 | 267 | 30,723 |
| Terraced | £950,000 | 1,236 | 138,562 |
| Flats | £507,000 | 3,145 | 342,867 |
The turnover behind the prices
How many homes change hands
Each bar is a year's recorded sales. 2008's dip is the financial crisis, and the newest bar always grows for a while as late registrations arrive.
The last five years, month by month
Monthly registrations. The sawtooth is seasonal; the register runs weeks behind completions at the right-hand edge.
SW recorded 8,540 sales in the last twelve months of data. Like most of England and Wales, turnover never fully recovered from 2008: the market here averaged 21,728 sales a year before the financial crisis and 11,219 a year over the last five. Price without volume misleads: a median built on few sales jumps around, and one street can tilt it. Keep in mind too that the latest year is still filling in, since sales reach the register weeks or months after completion.
What kind of market SW is
The stock is flat-led: flats and maisonettes were 67% of last year's sales, so the headline median tracks the flat market more than the house market.
Rents around SW
The local authority for SW is Westminster, the local authority covering most of the SW area (parts fall under Lambeth and Wandsworth, where rents differ), and its ONS average private rent currently stands at £3,163 a month (May 2026 figures). Size sets most of the rent: one-beds average £2,517 a month here against £5,378 for four or more bedrooms.
Average monthly rent by size, Westminster
ONS Price Index of Private Rents, May 2026.
£3,163 a month is £37,956 a year, which against the £625,000 median sold price makes a gross yield of 6.1%. Gross means before letting costs, voids, maintenance and tax: treat it as a ceiling. The ONS publishes rents by local authority, so neighbouring districts under the same authority share these numbers.
What people ask about SW (South West London)
Is SW (South West London) a good place to buy a house?
How much did a house sell for in SW (South West London)?
Are property prices falling in SW (South West London)?
Will SW prices rise from here?
Nobody can tell you that, and this page will not pretend to. What the record shows: the median is down 6% over five years in cash but down 26% after inflation. If you are weighing a purchase, read the volume chart alongside the price one, and remember that every figure here is a completed sale, lagged by the weeks it takes the Land Registry to register it.
What you could buy in SW now
Everything above is what homes in SW sold for. This is what you could actually buy today: 1,536 homes currently on the market from 11 agents publishing to HomesIndex, at a typical asking price 12% above the SW median sold price.
SW registered 8,540 sales in the last twelve months; the 1,536 homes listed now would take about 2 months to clear at that rate. The count covers agents publishing to HomesIndex, so the real stock is larger.
Of everything listed here, 30% asks less than the sold record of comparable homes. The comparison behind each listing uses recent recorded sales of similar homes close by.
"Under comparable sales" means the asking price sits below what similar homes nearby actually fetched. Treat it as the start of a conversation, never a valuation, and always view the home.
See every SW home for sale on the map →
Refreshed every Monday and Thursday from agents' own feeds to HomesIndex, so a sample of the market rather than all of it. An asking price remains an ask, not a sale.
The SW sales calendar
Across the 67,052 sales completed in SW from 2021 to 2025, June was the busiest month for completions (11.8% of the total) and April the quietest (6.4%). The gap between the two is wide enough to plan around: completion follows the agreed sale by weeks, so the busiest month for completions points to deals done earlier, and a seller wanting several bidders should list ahead of it.
Sales by month, 2021 to 2025
| Month | Sales | Share |
|---|---|---|
| January | 4,526 | 6.7% |
| February | 4,769 | 7.1% |
| March | 7,724 | 11.5% |
| April | 4,315 | 6.4% |
| May | 4,759 | 7.1% |
| June | 7,922 | 11.8% |
| July | 5,374 | 8.0% |
| August | 5,793 | 8.6% |
| September | 6,462 | 9.6% |
| October | 5,499 | 8.2% |
| November | 5,056 | 7.5% |
| December | 4,853 | 7.2% |
Bedroom by bedroom: SW prices by size
The Land Registry record, split by size: what each kind of home actually sold for across the SW area. How much a size step costs is a local fact: the third-bedroom premium runs from about a quarter to nearly four fifths depending on the area, and national rules of thumb miss it.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | £852,750 | £1,211,000 (+42%) | £1,650,000 (+36%) |
| Semi-detached | — | £616,000 | £735,000 (+19%) | £962,500 (+31%) | £1,280,000 (+33%) |
| Terraced | £540,000 | £691,876 (+28%) | £867,500 (+25%) | £1,210,000 (+39%) | £1,605,071 (+33%) |
| Flat | £415,000 | £545,000 (+31%) | £800,000 (+47%) | £1,550,000 (+94%) | £3,200,000 (+106%) |
Built from the last four years of recorded sales by form and bedroom count. Bedroom counts are estimated from EPC records (the register carries none), so expect a small number of homes one size adrift. Sizes with too few homes to be meaningful are left blank.
The risers and the fallers
The spread across the SW area is the point: the same five years treated these districts very differently.
SW area districts: five years of change
Cash-terms risers and fallers across the area; click any row for that district's full report.
District by district
The area medians above hide a lot. Here is every SW district with enough sales to measure, dearest first; each links to its own full report.
| District | Median (2026) | 5-year | Sales |
|---|---|---|---|
| SW1X | £3,450,000 | +57% | 20 |
| SW1A Whitehall, Downing Street | £1,765,000 | -41% | 12 |
| SW1W | £1,312,500 | -36% | 30 |
| SW7 | £1,170,000 | -26% | 73 |
| SW13 Barnes | £1,106,200 | -12% | 92 |
| SW3 Chelsea, Brompton | £1,100,000 | -27% | 101 |
| SW1Y All but the west of St James's | £1,037,500 | -7% | 4 |
| SW10 West Brompton | £870,000 | -19% | 91 |
| SW5 Earl's Court | £850,000 | -8% | 61 |
| SW14 Mortlake, East Sheen | £825,000 | -14% | 96 |
| SW1E | £761,900 | -7% | 3 |
| SW6 Fulham, Parsons Green | £757,500 | -11% | 322 |
| SW1P University of the Arts | £725,000 | +1% | 55 |
| SW11 Battersea | £707,500 | -8% | 442 |
| SW20 Raynes Park, West Wimbledon | £690,000 | +0% | 165 |
| SW12 Balham | £655,000 | -6% | 205 |
| SW1H | £650,000 | -39% | 9 |
| SW1V between Vauxhall Bridge, includes Pimlico | £638,000 | -15% | 93 |
| SW15 Putney, Roehampton | £615,000 | +0% | 311 |
| SW18 Wandsworth Town, Southfields | £612,500 | -2% | 470 |
| SW19 Wimbledon, Colliers Wood | £585,000 | -11% | 449 |
| SW17 Tooting, Summerstown | £582,500 | -1% | 390 |
| SW4 Clapham | £577,500 | -10% | 209 |
| SW8 South Lambeth, Vauxhall | £550,000 | -9% | 153 |
| SW2 Brixton Hill, Streatham Hill | £502,500 | -5% | 294 |
| SW16 Streatham, Streatham Common | £485,000 | -1% | 415 |
| SW9 Brixton, Stockwell | £480,000 | -9% | 161 |
Selling in SW? Start from the sold record
Ground the asking price in real sold prices first. The average prices map gives a rough value in a minute: start at SW's shading and zoom to the sold homes on the street itself. Agents work from this same Land Registry record when they value; this page puts it in front of you before they arrive.
Keep digging
The AI answers from the same Land Registry data this report is built on, already scoped to SW. Free after a one click sign in.
The live map plots every individual SW sale at its exact address, and the average prices map zooms from neighbourhood shading to single homes. For a specific question, the report tool writes a custom answer, and any sale's mortgage and rent calculator runs the numbers on a real purchase.
Method, briefly: HM Land Registry Price Paid Data (Crown copyright, OGL v3.0) supplies every sale, geocoded to address level; CPIH from the ONS restates prices in today's money; ONS local-authority figures supply the rents. Medians of real sales, not valuations. No part of this page is financial advice.