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London market report SW7
The standing SW7 (London) property market report, rebuilt from the full public record every month. The raw material for this page is 13,360 HM Land Registry entries for SW7 (London), going back to 1995: each an actual purchase at an actual price. Rents come from the ONS. Valuations, estimates and asking prices appear nowhere in it.
Sales data to July 2026. Rents: ONS, May 2026. Regenerated with every monthly data refresh.
In short: the middle 2026 sale in SW7 (London) came in at £1,170,000, out of 65 registered, down 26% on five years earlier, and the mean stands at £1,919,400, and by floor area homes here have averaged about £17,060 per square metre over the last five years. The record behind it is 13,360 completed sales lodged with HM Land Registry since 1995, monthly refreshed, with no valuations or asking prices anywhere in the figures.
SW7 is a postcode district in London. It is the most useful size for market figures: tight enough to describe somewhere real, large enough that sales keep coming and the medians hold steady.
Where SW7 sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
What a home in SW7 sells for
65 sales were registered in SW7 in 2026, and the middle one of them, the median, went for £1,170,000. The mean works out at £1,919,400, a long way above it, which tells you a few very expensive sales are pulling the average up.
What a square metre costs in SW7
Averaged across five years of sales, floor space in SW7 costs about £17,060 per square metre. Each sale's Energy Performance Certificate supplies the floor area, and pricing by the metre is what lets flats and houses share one scale.
England and Wales as a whole trade at a £285,000 median, leaving SW7 311% above the national figure.
SW7's median sold price, 1995 to 2026
Two lines: the median in the money of its day, and the same years restated by ONS CPIH into today's money, which is the truer test of getting dearer. Hover for exact figures; click a legend entry to isolate a series.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £1,170,000 | £1,170,000 | 65 |
| 2025 | £1,517,500 | £1,553,788 | 214 |
| 2024 | £1,500,000 | £1,594,808 | 254 |
| 2023 | £1,622,500 | £1,782,731 | 240 |
| 2022 | £1,775,000 | £2,081,390 | 243 |
| 2021 | £1,572,500 | £1,990,988 | 248 |
| 2020 | £1,560,000 | £2,024,132 | 184 |
| 2019 | £1,620,000 | £2,123,432 | 195 |
| 2018 | £1,700,000 | £2,266,132 | 185 |
| 2017 | £1,550,000 | £2,114,044 | 227 |
| 2016 | £1,675,000 | £2,343,342 | 227 |
| 2015 | £1,732,500 | £2,448,023 | 273 |
| 2014 | £1,695,000 | £2,404,654 | 322 |
| 2013 | £1,450,000 | £2,086,405 | 367 |
| 2012 | £1,350,000 | £1,987,031 | 319 |
| 2011 | £1,050,000 | £1,585,096 | 369 |
| 2010 | £900,000 | £1,411,432 | 386 |
| 2009 | £875,000 | £1,406,570 | 299 |
| 2008 | £836,200 | £1,370,708 | 282 |
| 2007 | £800,000 | £1,357,023 | 557 |
| 2006 | £693,000 | £1,202,959 | 710 |
| 2005 | £675,000 | £1,201,228 | 621 |
| 2004 | £592,200 | £1,075,551 | 586 |
| 2003 | £500,000 | £921,121 | 488 |
| 2002 | £480,000 | £903,116 | 672 |
| 2001 | £457,000 | £878,559 | 649 |
| 2000 | £400,000 | £785,000 | 744 |
| 1999 | £315,000 | £627,779 | 932 |
| 1998 | £300,000 | £605,571 | 647 |
| 1997 | £300,000 | £615,239 | 667 |
| 1996 | £255,000 | £537,784 | 647 |
| 1995 | £216,100 | £469,768 | 541 |
In cash terms the typical SW7 home went from £216,100 in 1995 to £1,170,000 in 2026, roughly 5 times the price. Even after inflation that is a real rise of about 149%: homes here genuinely became dearer, not merely more expensive on paper. The real-terms peak came in 2015, and today's median remains roughly 52% under it: a 2015 buyer is still waiting to get that price back in today's money.
Year-on-year change in the SW7 median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 2012 (+28.6% on the year before); the weakest, 2026 (−22.9%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
Detached, semi, terraced, flat: four markets in one
A single median hides the split beneath it. Sales of flats dominate the record here, 85% of the typed total. In 1998, the last year both were recorded here, a detached home traded at £840,000 against £275,000 for a flat, 3.1 times the price.
Median by property type, SW7
One line per type, years with too few sales omitted. Hover for the year's figures; click a legend entry to isolate a type.
| Type | Median (2026) | Sales that year | All-time sales |
|---|---|---|---|
| Detached | £840,000 (1998) | – | 5 |
| Semi-detached | £1,765,000 (2006) | – | 25 |
| Terraced | £3,000,000 | 10 | 1,950 |
| Flats | £1,040,000 | 55 | 11,321 |
Annualised returns
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 years (since 2025) | −22.9% | −24.7% |
| 5 years (since 2021) | −5.7% | −10.1% |
| 10 years (since 2016) | −3.5% | −6.7% |
| 20 years (since 2006) | +2.7% | −0.1% |
Compound annual growth of the median sold price; the real column deflates by ONS CPIH. Annualised figures smooth the cycle (the chart above shows the cycle), and past growth is a record, not a forecast.
The turnover behind the prices
The year-by-year sales count
Recorded sales per year. The dip after 2008 is the financial crisis; the last bar is still filling in as recent sales get registered.
The last five years, month by month
Sales as they reached the register each month. Expect the seasonal sawtooth, and discount the newest months while late entries land.
SW7 recorded 157 sales in the last twelve months of data. Like most of England and Wales, turnover never fully recovered from 2008: the market here averaged 628 sales a year before the financial crisis and 203 a year over the last five. Watch the volume as closely as the price. Thin years make jumpy medians, where one street's sales can move the figure, and the newest year is always incomplete because registrations trail completions by weeks or months.
Rents around SW7
SW7 falls under Kensington and Chelsea, where the ONS puts the average private rent at £3,591 a month (May 2026 figures). Size sets most of the rent: one-beds average £2,567 a month here against £5,497 for four or more bedrooms.
Average monthly rent by size, Kensington and Chelsea
ONS Price Index of Private Rents, May 2026.
£3,591 a month is £43,092 a year, which against the £1,170,000 median sold price makes a gross yield of 3.7%. Gross means before letting costs, voids, maintenance and tax: treat it as a ceiling. The ONS publishes rents by local authority, so neighbouring districts under the same authority share these numbers.
Reading the SW7 market
Among the 27 measurable districts of its area, SW7 ranks 4 by median price: firmly in the dearer tier.
Searches that land here, answered
To the person who searched home valuation sw7
: no page can honestly value a specific home unseen, and this one does not try. It gives you the evidence a valuer starts from, the £1,170,000 median and every recorded sale nearby, on the average prices map right down to street level.
Search phrases quoted verbatim from Google Search Console for this site (last 16 months); each is answered from the page's own Land Registry figures.
Asked and answered: SW7 (London)
Are property prices falling in SW7 (London)?
Is SW7 (London) a good place to buy a house?
How much did a house sell for in SW7 (London)?
What happens to SW7 prices now?
Prediction is not this page's business. Its business is the record, which says: the median is down 26% over five years in cash but down 41% after inflation. Read the volume chart with the price chart before acting on either, remembering that registrations trail the deals themselves by weeks.
SW7's current homes for sale
Everything above is what homes in SW7 sold for. This is what you could actually buy today: 90 homes currently on the market from 12 agents publishing to HomesIndex, at a typical asking price 88% above the SW7 median sold price.
10% of current listings sit under the prices comparable homes actually fetched. The comparison behind each listing uses recent recorded sales of similar homes close by.
The "under comparable sales" label measures each asking price against real nearby sales of similar homes: an opening position for a conversation rather than a valuation. The home itself still needs looking at.
See every SW7 home for sale on the map →
These asking prices come live from estate agents publishing feeds to HomesIndex, refreshed each Monday and Thursday. They are a sample of the market rather than its entirety, and an asking price is not a sale price.
What another bedroom costs in SW
Real sold prices by size across the SW area, straight from the Land Registry record. How much a size step costs is a local fact: the third-bedroom premium runs from about a quarter to nearly four fifths depending on the area, and national rules of thumb miss it.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | £1,050,000 | £1,797,500 (+71%) | £2,600,000 (+45%) |
| Semi-detached | £478,500 | £645,000 (+35%) | £850,000 (+32%) | £1,200,000 (+41%) | £1,800,000 (+50%) |
| Terraced | £535,000 | £685,000 (+28%) | £850,000 (+24%) | £1,210,000 (+42%) | £1,680,000 (+39%) |
| Flat | £428,000 | £590,000 (+38%) | £900,000 (+53%) | £1,850,000 (+106%) | £3,700,000 (+100%) |
Medians of recorded sales over the last four years, by built form and bedroom count. Sold homes carry no advertised bedroom count, so sizes are estimated from their EPC records; a small number of homes will sit one size out. Blank cells mean too few homes for the figure to mean anything.
The risers and the fallers
SW7 ranks 24 of 27 in the SW area on five-year growth. The gap between the top and bottom of this chart is the difference between buying well and buying badly in the same city.
Winners and losers across the SW area, five years
Cash-terms risers and fallers across the area; click any row for that district's full report.
Inside SW7, sector by sector
Below district level sit the sectors, street groups with reports of their own, and the gaps between neighbouring ones can be sharp.
| Sector | Median (latest) | Sales that year |
|---|---|---|
| SW7 1 | £2,200,000 | 11 |
| SW7 2 | £5,950,000 | 5 |
| SW7 3 | £1,590,000 | 14 |
| SW7 4 | £795,000 | 22 |
| SW7 5 | £970,000 | 13 |
How SW7 compares nearby
Same city, different markets. The neighbouring districts of the SW area, dearest first:
| District | Median | 5-year |
|---|---|---|
| SW1X | £3,600,000 | +64% |
| SW1A | £1,765,000 | -41% |
| SW1W | £1,700,000 | -17% |
| SW7 (this report) | £1,170,000 | -26% |
| SW3 | £1,100,000 | -27% |
| SW1Y | £1,037,500 | -7% |
| SW13 | £1,005,000 | -20% |
| SW10 | £872,400 | -19% |
| SW5 | £863,000 | -7% |
| SW14 | £785,000 | -18% |
| SW1E | £761,900 | -7% |
| SW6 | £755,000 | -11% |
| SW11 | £695,000 | -10% |
| SW20 | £685,000 | -1% |
| SW1P | £675,000 | -6% |
| SW1V | £644,000 | -14% |
| SW1H | £630,000 | -41% |
| SW12 | £623,500 | -11% |
| SW18 | £615,000 | -2% |
| SW15 | £600,000 | -3% |
| SW17 | £585,000 | -1% |
| SW4 | £555,000 | -13% |
| SW8 | £555,000 | -9% |
| SW19 | £555,000 | -15% |
Selling in SW7? Start from the sold record
Ground the asking price in real sold prices first. The average prices map gives a rough value in a minute: start at SW7's shading and zoom to the sold homes on the street itself. Agents work from this same Land Registry record when they value; this page puts it in front of you before they arrive.
For local estate agents: each district report carries one featured-agent spot, free while founding places last. Claim SW7.
Keep digging
Answers come from the same Land Registry data behind this report, and the AI knows you are asking about SW7. Free, with a one click sign in.
Two maps carry on from here: every SW7 sale at its exact address, and the average prices map from area shading down to single homes. The report tool answers a specific question in writing, and each sale's mortgage and rent calculator prices a real purchase.
Method, briefly: HM Land Registry Price Paid Data (Crown copyright, OGL v3.0) supplies every sale, geocoded to address level; CPIH from the ONS restates prices in today's money; ONS local-authority figures supply the rents. Medians of real sales, not valuations. No part of this page is financial advice.