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West Brompton market report SW10, London
The standing SW10 (West Brompton) property market report, rebuilt from the full public record every month. This page is built from the public record and nothing else: 12,125 completed sales registered with HM Land Registry in SW10 (London) since 1995, plus current ONS rental figures. There are no valuations, estimates or asking prices in it.
Sales recorded to July 2026; rents are ONS figures for May 2026. The page rebuilds with each monthly release.
In short: a typical SW10 (London) home changed hands for £872,400 in 2026 (median of 73 registered sales, down 19% on five years earlier), with the mean at £1,757,700, and by floor area homes here have averaged about £14,190 per square metre over the last five years. Source: 12,125 completed sales on the HM Land Registry record since 1995, updated with each monthly release. No valuations, no asking prices.
The postcode district SW10 covering West Brompton sits in London. A district is the workhorse unit for reading a market: local enough to be meaningful, busy enough that the medians rest on a steady flow of sales.
Where SW10 sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
What SW10 homes really sell for
Take the 73 registered 2026 sales in SW10 and the middle price, the median, is £872,400. The mean lands at £1,757,700, well clear of it: the mark of a market where a small number of costly homes drag the average upwards.
SW10 prices by floor area
Measured by floor area, the last five years of SW10 sales average about £14,190 per square metre. Price per square metre is the fair way to compare a one-bed flat with a four-bed house, and it comes from the Energy Performance Certificate on each sold home.
The national median for England and Wales is £285,000, which puts SW10 206% above the country at large.
The price of a typical SW10 home, 1995 to 2026
Two lines: the median in the money of its day, and the same years restated by ONS CPIH into today's money, which is the truer test of getting dearer. Hover for exact figures; click a legend entry to isolate a series.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £872,400 | £872,400 | 73 |
| 2025 | £1,067,500 | £1,093,027 | 204 |
| 2024 | £1,060,000 | £1,126,998 | 249 |
| 2023 | £1,085,300 | £1,192,480 | 227 |
| 2022 | £1,250,000 | £1,465,768 | 285 |
| 2021 | £1,075,000 | £1,361,089 | 255 |
| 2020 | £815,000 | £1,057,479 | 292 |
| 2019 | £960,000 | £1,258,330 | 215 |
| 2018 | £1,250,000 | £1,666,274 | 215 |
| 2017 | £1,200,000 | £1,636,680 | 179 |
| 2016 | £972,500 | £1,360,537 | 172 |
| 2015 | £940,000 | £1,328,220 | 268 |
| 2014 | £985,000 | £1,397,395 | 351 |
| 2013 | £847,500 | £1,219,468 | 370 |
| 2012 | £730,000 | £1,074,469 | 353 |
| 2011 | £713,800 | £1,077,563 | 386 |
| 2010 | £660,000 | £1,035,050 | 331 |
| 2009 | £629,100 | £1,011,284 | 264 |
| 2008 | £627,500 | £1,028,605 | 210 |
| 2007 | £595,000 | £1,009,286 | 529 |
| 2006 | £500,000 | £867,936 | 556 |
| 2005 | £440,000 | £783,023 | 456 |
| 2004 | £422,200 | £766,798 | 508 |
| 2003 | £440,000 | £810,587 | 655 |
| 2002 | £360,000 | £677,337 | 523 |
| 2001 | £360,000 | £692,082 | 577 |
| 2000 | £300,000 | £588,750 | 542 |
| 1999 | £250,000 | £498,237 | 670 |
| 1998 | £230,000 | £464,271 | 538 |
| 1997 | £206,000 | £422,464 | 687 |
| 1996 | £175,000 | £369,067 | 574 |
| 1995 | £160,000 | £347,815 | 411 |
In cash terms the typical SW10 home went from £160,000 in 1995 to £872,400 in 2026, roughly 5 times the price. Inflation explains only part of it: in today's money the rise is still about 151%, a genuine increase in what a home here costs. Measured in today's money the market peaked in 2018; the current median sits about 48% below that. Someone who bought at the 2018 peak has not yet seen that price back in real terms.
Year-on-year change in the SW10 median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 2021 (+31.9% on the year before); the weakest, 2019 (−23.2%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
The long view: annualised growth
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 years (since 2025) | −18.3% | −20.2% |
| 5 years (since 2021) | −4.1% | −8.5% |
| 10 years (since 2016) | −1.1% | −4.3% |
| 20 years (since 2006) | +2.8% | 0.0% |
Compound annual growth of the median sold price; the real column deflates by ONS CPIH. Annualised figures smooth the cycle (the chart above shows the cycle), and past growth is a record, not a forecast.
Detached, semi, terraced, flat: four markets in one
A single median hides the split beneath it. Sales of flats dominate the record here, 83% of the typed total. In 2006, the last year both were recorded here, a detached home traded at £1,500,000 against £450,000 for a flat, 3.3 times the price.
Median by property type, SW10
One line per type, years with too few sales omitted. Hover for the year's figures; click a legend entry to isolate a type.
| Type | Median (2026) | Sales that year | All-time sales |
|---|---|---|---|
| Detached | £1,500,000 (2006) | – | 19 |
| Semi-detached | £16,250,000 (2023) | – | 167 |
| Terraced | £2,338,900 | 11 | 1,822 |
| Flats | £690,000 | 59 | 10,043 |
The turnover behind the prices
The year-by-year sales count
Annual recorded sales. The post-2008 trough is the financial crisis; treat the final bar as provisional while registrations catch up.
The monthly pulse, last five years
Registrations by month. The repeating sawtooth is seasonality, and the right-hand edge always dips because the register lags completions.
Over the last twelve months of data, 159 sales completed in SW10. Like most of England and Wales, turnover never fully recovered from 2008: the market here averaged 543 sales a year before the financial crisis and 208 a year over the last five. Watch the volume as closely as the price. Thin years make jumpy medians, where one street's sales can move the figure, and the newest year is always incomplete because registrations trail completions by weeks or months.
What homes rent for around SW10
The local authority for SW10 is Kensington and Chelsea, and its ONS average private rent currently stands at £3,591 a month (May 2026 figures). Size sets most of the rent: one-beds average £2,567 a month here against £5,497 for four or more bedrooms.
Average monthly rent by size, Kensington and Chelsea
ONS Price Index of Private Rents, May 2026.
Against the £872,400 median purchase price, a rent of £3,591 a month (£43,092 a year) works out at a 4.9% gross yield, a ceiling figure that ignores letting costs, voids, maintenance and tax. Because rents are local-authority statistics, districts sharing the authority share the figure.
How SW10 trades
The record here is jumpy: year-on-year moves of ten per cent or more are common in the chart above, mostly a function of which homes happened to sell rather than the market lurching.
What people ask about SW10 (West Brompton)
Is SW10 (West Brompton) a good place to buy a house?
How much did a house sell for in SW10 (West Brompton)?
Are property prices falling in SW10 (West Brompton)?
What people search before landing on SW10 (West Brompton)
To the person who searched flat valuation sw10
: no page can honestly value a specific home unseen, and this one does not try. It gives you the evidence a valuer starts from, the £872,400 median and every recorded sale nearby, on the average prices map right down to street level.
Search phrases quoted verbatim from Google Search Console for this site (last 16 months); each is answered from the page's own Land Registry figures.
What happens to SW10 prices now?
No honest page predicts prices, so this one sticks to the record: the median is down 19% over five years in cash but down 36% after inflation. Anyone weighing a purchase should read the volume chart with the price chart, remembering that these are completed sales, registered weeks after the deals were actually struck.
What you could buy in SW10 now
Everything above is what homes in SW10 sold for. This is what you could actually buy today: 122 homes currently on the market from 9 agents publishing to HomesIndex, at a typical asking price 8% below the SW10 median sold price.
Of everything listed here, 30% asks less than the sold record of comparable homes. Each listing is compared with recent recorded sales of similar homes nearby.
"Under comparable sales" compares each asking price with what similar homes nearby actually sold for. It is a starting point for a conversation, not a valuation. Always look at the home itself.
See every SW10 home for sale on the map →
Live asking prices from estate agents who publish a feed to HomesIndex, refreshed every Monday and Thursday: a sample of the market, not every home for sale. Asking prices are not sale prices.
The price of an extra bedroom in SW
Real sold prices by size across the SW area, straight from the Land Registry record. How much a size step costs is a local fact: the third-bedroom premium runs from about a quarter to nearly four fifths depending on the area, and national rules of thumb miss it.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | £1,050,000 | £1,797,500 (+71%) | £2,600,000 (+45%) |
| Semi-detached | £478,500 | £645,000 (+35%) | £850,000 (+32%) | £1,200,000 (+41%) | £1,800,000 (+50%) |
| Terraced | £535,000 | £685,000 (+28%) | £850,000 (+24%) | £1,210,000 (+42%) | £1,680,000 (+39%) |
| Flat | £428,000 | £590,000 (+38%) | £900,000 (+53%) | £1,850,000 (+106%) | £3,700,000 (+100%) |
Built from the last four years of recorded sales by form and bedroom count. Bedroom counts are estimated from EPC records (the register carries none), so expect a small number of homes one size adrift. Blank cells mean too few homes for the figure to mean anything.
The risers and the fallers
SW10 ranks 22 of 27 in the SW area on five-year growth. The gap between the top and bottom of this chart is the difference between buying well and buying badly in the same city.
Five-year change in the median, SW area districts
Cash-terms risers and fallers across the area; click any row for that district's full report.
Inside SW10, sector by sector
Postcode sectors are the next slice down, each a group of streets with its own market report. Prices can differ sharply between two sectors a few minutes' walk apart.
| Sector | Median (latest) | Sales that year |
|---|---|---|
| SW10 0 | £790,000 | 27 |
| SW10 9 | £893,700 | 46 |
How SW10 compares nearby
Same city, different markets. The neighbouring districts of the SW area, dearest first:
| District | Median | 5-year |
|---|---|---|
| SW1X | £3,600,000 | +64% |
| SW1A | £1,765,000 | -41% |
| SW1W | £1,700,000 | -17% |
| SW7 | £1,170,000 | -26% |
| SW3 | £1,100,000 | -27% |
| SW1Y | £1,037,500 | -7% |
| SW13 | £1,005,000 | -20% |
| SW10 (this report) | £872,400 | -19% |
| SW5 | £863,000 | -7% |
| SW14 | £785,000 | -18% |
| SW1E | £761,900 | -7% |
| SW6 | £755,000 | -11% |
| SW11 | £695,000 | -10% |
| SW20 | £685,000 | -1% |
| SW1P | £675,000 | -6% |
| SW1V | £644,000 | -14% |
| SW1H | £630,000 | -41% |
| SW12 | £623,500 | -11% |
| SW18 | £615,000 | -2% |
| SW15 | £600,000 | -3% |
| SW17 | £585,000 | -1% |
| SW4 | £555,000 | -13% |
| SW8 | £555,000 | -9% |
| SW19 | £555,000 | -15% |
Selling in SW10? Start from the sold record
Ground the asking price in real sold prices first. The average prices map gives a rough value in a minute: start at SW10's shading and zoom to the sold homes on the street itself. Agents work from this same Land Registry record when they value; this page puts it in front of you before they arrive.
Estate agents working SW10: the featured spot on this report is free for founding agents, one per district. Claim SW10.
Go deeper
The AI answers from the same Land Registry data this report is built on, already scoped to SW10. Free after a one click sign in.
Two maps carry on from here: every SW10 sale at its exact address, and the average prices map from area shading down to single homes. The report tool answers a specific question in writing, and each sale's mortgage and rent calculator prices a real purchase.
About the numbers: everything is computed from HM Land Registry Price Paid Data (Crown copyright, OGL v3.0), geocoded to the address; today's-money figures use the ONS CPIH index, and rents are the ONS Price Index of Private Rents by local authority. These are medians of recorded sales, not valuations, and none of it is financial advice.