Local market reports › W area › W12
White City market report W12, London
The W12 (White City) house price history in full, 1995 to 2026, in cash and in today's money. Every figure on this page comes from the public record: 16,692 sales registered with HM Land Registry in W12 (London) since 1995, each one a completed purchase at a real price, plus current rental figures from the ONS. Nothing here is a valuation, an estimate or an asking price.
Sales data to July 2026. Rents: ONS, May 2026. Regenerated with every monthly data refresh.
In short: 136 registered 2026 sales put the W12 (London) median at £623,800, down 17% on five years earlier, with a mean of £715,100, and by floor area homes here have averaged about £9,920 per square metre over the last five years. Everything rests on 16,692 completed HM Land Registry sales since 1995, refreshed monthly; valuations and asking prices play no part.
The postcode district W12 covering White City, Wormwood Scrubs sits in London. A district is the workhorse unit for reading a market: local enough to be meaningful, busy enough that the medians rest on a steady flow of sales.
Where W12 sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
What a home in W12 sells for
Take the 136 registered 2026 sales in W12 and the middle price, the median, is £623,800. The mean lands at £715,100, somewhat above it, as happens wherever a market carries an expensive tail.
What a square metre costs in W12
Averaged across five years of sales, floor space in W12 costs about £9,920 per square metre. Each sale's Energy Performance Certificate supplies the floor area, and pricing by the metre is what lets flats and houses share one scale.
Against a national (England and Wales) median of £285,000, W12 runs 119% above it.
W12's median sold price, 1995 to 2026
One line records the median as paid; the other restates every year in today's money via ONS CPIH, the honest measure of getting dearer. Hover for year figures, click the legend to isolate a line.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £623,800 | £623,800 | 136 |
| 2025 | £670,000 | £686,022 | 469 |
| 2024 | £770,000 | £818,668 | 545 |
| 2023 | £802,800 | £882,081 | 487 |
| 2022 | £675,000 | £791,515 | 444 |
| 2021 | £752,500 | £952,762 | 630 |
| 2020 | £780,000 | £1,012,066 | 409 |
| 2019 | £679,500 | £890,662 | 367 |
| 2018 | £745,000 | £993,099 | 569 |
| 2017 | £615,000 | £838,798 | 360 |
| 2016 | £590,000 | £825,416 | 403 |
| 2015 | £565,000 | £798,345 | 462 |
| 2014 | £475,000 | £673,870 | 555 |
| 2013 | £420,000 | £604,338 | 591 |
| 2012 | £395,000 | £581,391 | 459 |
| 2011 | £355,000 | £535,913 | 455 |
| 2010 | £365,000 | £572,414 | 397 |
| 2009 | £330,000 | £530,478 | 352 |
| 2008 | £332,000 | £544,218 | 299 |
| 2007 | £330,000 | £559,772 | 674 |
| 2006 | £285,000 | £494,724 | 690 |
| 2005 | £250,000 | £444,899 | 547 |
| 2004 | £250,000 | £454,049 | 653 |
| 2003 | £236,000 | £434,769 | 609 |
| 2002 | £229,000 | £430,862 | 733 |
| 2001 | £201,500 | £387,373 | 667 |
| 2000 | £185,000 | £363,063 | 611 |
| 1999 | £153,000 | £304,921 | 641 |
| 1998 | £125,000 | £252,321 | 650 |
| 1997 | £104,000 | £213,283 | 691 |
| 1996 | £85,000 | £179,261 | 634 |
| 1995 | £84,000 | £182,603 | 503 |
In cash terms the typical W12 home went from £84,000 in 1995 to £623,800 in 2026, roughly 7 times the price. Even after inflation that is a real rise of about 242%: homes here genuinely became dearer, not merely more expensive on paper. In inflation-adjusted terms the high-water mark was 2020. The market now sits about 38% below it, so a peak-time purchase has yet to recover its real value.
Year-on-year change in the W12 median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 1999 (+22.4% on the year before); the weakest, 2025 (−13.0%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
Growth per year, over one to twenty years
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 years (since 2025) | −6.9% | −9.1% |
| 5 years (since 2021) | −3.7% | −8.1% |
| 10 years (since 2016) | +0.6% | −2.8% |
| 20 years (since 2006) | +4.0% | +1.2% |
Compound annual growth of the median sold price; the real column deflates by ONS CPIH. Annualised figures smooth the cycle (the chart above shows the cycle), and past growth is a record, not a forecast.
Detached, semi, terraced, flat: four markets in one
A single median hides the split beneath it. Sales of flats dominate the record here, 66% of the typed total. In 2009, the last year both were recorded here, a detached home traded at £1,132,500 against £272,000 for a flat, 4.2 times the price.
Median by property type, W12
One line per type, years with too few sales omitted. Hover for the year's figures; click a legend entry to isolate a type.
| Type | Median (2026) | Sales that year | All-time sales |
|---|---|---|---|
| Detached | £1,132,500 (2009) | – | 45 |
| Semi-detached | £1,731,000 (2025) | – | 666 |
| Terraced | £867,000 | 39 | 4,973 |
| Flats | £525,000 | 93 | 10,955 |
How many homes change hands in W12
Sales per year, counted
Recorded sales per year. The dip after 2008 is the financial crisis; the last bar is still filling in as recent sales get registered.
The last five years, month by month
Sales as they reached the register each month. Expect the seasonal sawtooth, and discount the newest months while late entries land.
W12 recorded 302 sales in the last twelve months of data. Like most of England and Wales, turnover never fully recovered from 2008: the market here averaged 648 sales a year before the financial crisis and 416 a year over the last five. Price without volume misleads: a median built on few sales jumps around, and one street can tilt it. Keep in mind too that the latest year is still filling in, since sales reach the register weeks or months after completion.
What tenants pay around W12
W12 falls under Hammersmith and Fulham, where the ONS puts the average private rent at £2,770 a month (May 2026 figures). The spread runs from £1,959 a month for a typical one-bed to £4,110 at four-plus bedrooms, which is size doing most of the pricing.
Average monthly rent by size, Hammersmith and Fulham
ONS Price Index of Private Rents, May 2026.
Set against the £623,800 median sold price, £2,770 a month is £33,240 a year, a gross yield of 5.3%: gross, before letting costs, voids, maintenance and tax, so a ceiling rather than a promise. Rents are published at local-authority level, so nearby districts in the same authority share these figures.
Reading the W12 market
Expect volatility in the annual figures: swings past ten per cent show up repeatedly above, and they usually reflect the mix of homes sold in a given year rather than genuine repricing.
W12 (White City): the questions that come up
Is W12 (White City) a good place to buy a house?
How much did a house sell for in W12 (White City)?
Are property prices falling in W12 (White City)?
Are W12 prices heading up or down?
The record answers a different question than "what happens next": the median is down 17% over five years in cash but down 35% after inflation. Put the volume chart beside the price chart before drawing conclusions, and allow for the register's lag behind actual completions.
On the market in W12 today
Everything above is what homes in W12 sold for. Turning to what is actually available: 71 homes on the market right now, from 11 agents publishing to HomesIndex, at a typical asking price 5% below the W12 median sold price.
30% of what is on the market here is asking below what comparable homes actually sold for. The comparison behind each listing uses recent recorded sales of similar homes close by.
"Under comparable sales" compares each asking price with what similar homes nearby actually sold for. It is a starting point for a conversation, not a valuation. Always look at the home itself.
See every W12 home for sale on the map →
Live asking prices from estate agents who publish a feed to HomesIndex, refreshed every Monday and Thursday: a sample of the market, not every home for sale. Asking prices are not sale prices.
Bedroom by bedroom: W prices by size
Real sold prices by size across the W area, straight from the Land Registry record. The jump between sizes is local: in some areas a third bedroom adds a quarter to the price, in others nearly four fifths, so a national rule of thumb will mislead you here.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | £1,185,000 | £1,648,050 (+39%) | £2,400,000 (+46%) |
| Semi-detached | — | £650,000 | £850,000 (+31%) | £1,175,000 (+38%) | £1,681,250 (+43%) |
| Terraced | £563,825 | £675,000 (+20%) | £875,000 (+30%) | £1,200,000 (+37%) | £1,750,000 (+46%) |
| Flat | £450,000 | £630,000 (+40%) | £1,100,000 (+75%) | £2,300,000 (+109%) | £4,100,000 (+78%) |
Medians of recorded sales over the last four years, by built form and bedroom count. Sold homes carry no advertised bedroom count, so sizes are estimated from their EPC records; a small number of homes will sit one size out. Blank cells mean too few homes for the figure to mean anything.
The risers and the fallers
W12 ranks 14 of 25 in the W area on five-year growth. The gap between the top and bottom of this chart is the difference between buying well and buying badly in the same city.
Five-year change in the median, W area districts
Cash-terms risers and fallers across the area; click any row for that district's full report.
Inside W12, sector by sector
Postcode sectors are the next slice down, each a group of streets with its own market report. Prices can differ sharply between two sectors a few minutes' walk apart.
| Sector | Median (latest) | Sales that year |
|---|---|---|
| W12 0 | £672,500 | 28 |
| W12 7 | £710,000 | 32 |
| W12 8 | £500,000 | 23 |
| W12 9 | £605,000 | 53 |
How W12 compares nearby
Same city, different markets. The neighbouring districts of the W area, dearest first:
| District | Median | 5-year |
|---|---|---|
| W1S | £4,666,000 | -9% |
| W1K | £4,085,000 | +0% |
| W1B | £2,003,800 | -53% |
| W1J | £1,700,000 | +14% |
| W1G | £1,450,000 | -14% |
| W8 | £1,135,000 | -45% |
| W1D | £1,007,500 | +64% |
| W11 | £950,000 | -21% |
| W1U | £893,200 | -31% |
| W1H | £892,500 | -40% |
| W4 | £822,500 | +6% |
| W2 | £740,000 | -22% |
| W1W | £725,000 | -12% |
| W10 | £702,500 | -2% |
| W13 | £691,000 | +6% |
| W1T | £675,000 | -56% |
| W6 | £661,000 | -12% |
| W9 | £625,000 | -9% |
| W12 (this report) | £623,800 | -17% |
| W5 | £585,000 | +2% |
| W14 | £577,500 | -21% |
| W7 | £571,800 | +6% |
| W1F | £565,000 | -53% |
| W3 | £430,000 | -24% |
Thinking of selling in W12? Get a rough value first
Ground the asking price in real sold prices first. The average prices map gives a rough value in a minute: start at W12's shading and zoom to the sold homes on the street itself. Agents work from this same Land Registry record when they value; this page puts it in front of you before they arrive.
For local estate agents: each district report carries one featured-agent spot, free while founding places last. Claim W12.
Take it further
The AI answers from the same Land Registry data this report is built on, already scoped to W12. Free after a one click sign in.
The live map plots every individual W12 sale at its exact address, and the average prices map zooms from neighbourhood shading to single homes. For a specific question, the report tool writes a custom answer, and any sale's mortgage and rent calculator runs the numbers on a real purchase.
About the numbers: everything is computed from HM Land Registry Price Paid Data (Crown copyright, OGL v3.0), geocoded to the address; today's-money figures use the ONS CPIH index, and rents are the ONS Price Index of Private Rents by local authority. These are medians of recorded sales, not valuations, and none of it is financial advice.