Local market reports › W area › W1F
Every figure on this page comes from the public record: 1,057 sales registered with HM Land Registry in W1F (London) since 1995, each one a completed purchase at a real price, plus current rental figures from the ONS. Nothing here is a valuation, an estimate or an asking price.
Sales data to August 2025. Rents: ONS, May 2026. Regenerated with every monthly data refresh.
W1F is the postcode district covering Soho (north west) in London. Districts are a practical way to slice a market: small enough to mean something locally, big enough to have a steady flow of sales to measure.
Click the map to open W1F on the live map, with every sale plotted at its address. The average pricing view shades the whole country the same way.
The 2025 median in W1F is £650,000, from 25 registered sales; the mean, £4,184,600, sits well above it, the signature of a heavy top tail: a handful of expensive sales lifting the average.
For scale: the England and Wales median is £274,000, so W1F trades 137% above the country as a whole.
The median as recorded at the time, and each year restated in today's money (ONS CPIH), the sharper test of whether homes really got dearer. Hover for the year-by-year figures; click a legend entry to isolate a series.
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2025 | £650,000 | £650,000 | 25 |
| 2024 | £1,530,000 | £1,588,713 | 45 |
| 2023 | £1,629,200 | £1,748,286 | 114 |
| 2022 | £1,848,000 | £2,116,382 | 35 |
| 2021 | £1,125,000 | £1,391,129 | 31 |
| 2020 | £2,397,500 | £3,038,154 | 20 |
| 2019 | £585,000 | £748,887 | 29 |
| 2018 | £678,500 | £883,330 | 46 |
| 2017 | £1,770,000 | £2,357,722 | 56 |
| 2016 | £2,250,000 | £3,074,257 | 58 |
| 2015 | £1,425,000 | £1,966,500 | 50 |
| 2014 | £1,250,000 | £1,731,928 | 35 |
| 2013 | £1,443,800 | £2,028,965 | 40 |
| 2012 | £505,000 | £725,938 | 22 |
| 2011 | £997,500 | £1,470,673 | 30 |
| 2010 | £870,000 | £1,332,519 | 30 |
| 2009 | £426,000 | £668,805 | 18 |
| 2008 | £440,000 | £704,408 | 11 |
| 2007 | £485,000 | £803,481 | 20 |
| 2006 | £560,000 | £949,386 | 26 |
| 2005 | £280,500 | £487,519 | 29 |
| 2004 | £355,000 | £629,692 | 11 |
| 2003 | £292,500 | £526,271 | 28 |
| 2002 | £280,000 | £514,514 | 34 |
| 2001 | £230,000 | £431,837 | 31 |
| 2000 | £238,000 | £456,167 | 32 |
| 1999 | £215,000 | £418,477 | 31 |
| 1998 | £235,000 | £463,286 | 33 |
| 1997 | £126,000 | £252,366 | 33 |
| 1996 | £117,500 | £242,015 | 30 |
| 1995 | £124,000 | £263,262 | 23 |
In cash terms the typical W1F home went from £124,000 in 1995 to £650,000 in 2025, roughly 5 times the price. Even after inflation that is a real rise of about 147%: homes here genuinely became dearer, not just more expensive on paper. Measured in today's money the market peaked in 2016; the current median sits about 79% below that. Someone who bought at the 2016 peak has not yet seen that price back in real terms.
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 2020 (+309.8% on the year before); the weakest, 2018 (−61.7%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 years (since 2024) | −57.5% | −59.1% |
| 5 years (since 2020) | −23.0% | −26.5% |
| 10 years (since 2015) | −7.5% | −10.5% |
| 20 years (since 2005) | +4.3% | +1.4% |
Compound annual growth of the median sold price; the real column deflates by ONS CPIH. Annualised figures smooth the cycle (the chart above shows the cycle), and past growth is a record, not a forecast.
Recorded sales per year. The dip after 2008 is the financial crisis; the last bar is still filling in as recent sales get registered.
Monthly registrations. The sawtooth is seasonal; the register runs weeks behind completions at the right-hand edge.
W1F recorded 57 sales in the last twelve months of data. Unusually, activity here runs above its pre-2008 level: 50 sales a year over the last five years against 26 before the financial crisis. Volume matters as much as price: when few homes change hands, the median gets jumpy and a single street can move the figure. The most recent year is always still filling in, because sales appear in the Land Registry weeks or months after completion.
W1F falls under Westminster, where the ONS puts the average private rent at £3,163 a month (May 2026 figures). A one-bed averages £2,517 a month here and a four-or-more-bed £5,378, so size does most of the work in setting the rent.
ONS Price Index of Private Rents, May 2026.
Set against the £650,000 median sold price, £3,163 a month is £37,956 a year, a gross yield of 5.8%: gross, before letting costs, voids, maintenance and tax, so a ceiling rather than a promise. Rents are published at local-authority level, so nearby districts in the same authority share these figures.
Nobody can tell you that, and this page will not pretend to. What the record shows: the median is down 73% over five years in cash but down 79% after inflation. If you are weighing a purchase, read the volume chart alongside the price one, and remember that every figure here is a completed sale, lagged by the weeks it takes the Land Registry to register it.
W1F ranks 24 of 24 in the W area on five-year growth. The gap between the top and bottom of this chart is the difference between buying well and buying badly in the same city.
The biggest risers and fallers in cash terms; every row links to that district's report.
Postcode sectors are the next slice down, each a group of streets. Prices can differ sharply between two sectors a few minutes' walk apart.
| Sector | Median (latest) | Sales that year |
|---|---|---|
| W1F 0 | £650,000 | 9 |
| W1F 7 | £720,000 | 7 |
| W1F 8 | £610,000 | 6 |
| W1F 9 | £1,442,500 | 6 |
Same city, different markets. The neighbouring districts of the W area, dearest first:
| District | Median | 5-year |
|---|---|---|
| W1S | £3,045,000 | -59% |
| W1J | £2,320,000 | -24% |
| W1G | £2,164,100 | +18% |
| W1K | £1,837,500 | -30% |
| W1B | £1,420,000 | -30% |
| W8 | £1,110,000 | -43% |
| W1U | £958,900 | -26% |
| W1N | £900,000 | +463% |
| W1T | £859,800 | -39% |
| W11 | £792,500 | -28% |
| W1D | £750,000 | -54% |
| W1W | £697,500 | -13% |
| W2 | £690,000 | -27% |
| W1F (this report) | £650,000 | -73% |
| W4 | £650,000 | -12% |
| W6 | £600,000 | -17% |
| W1H | £590,000 | -59% |
| W9 | £586,600 | -10% |
| W12 | £570,000 | -22% |
| W10 | £560,000 | -20% |
| W13 | £557,500 | -10% |
| W14 | £555,000 | -22% |
| W5 | £545,000 | -1% |
| W7 | £545,000 | +6% |
See every individual W1F sale on the live map, mapped to the exact address, or the quick-reference W1F price page. The report tool writes a custom answer to a specific question, and the mortgage and rent calculator on any sale runs the numbers on a real purchase.
How this page is made: the statistics are computed from HM Land Registry Price Paid Data (Crown copyright, OGL v3.0), geocoded to address level; inflation adjustment uses the ONS CPIH index; rents are the ONS Price Index of Private Rents at local-authority level. Medians of recorded sales, not valuations. Nothing on this page is financial advice.