Local market reports › W area › W1F
London market report W1F
The W1F (London) house price history in full, 1995 to 2026, in cash and in today's money. Every figure on this page comes from the public record: 711 sales registered with HM Land Registry in W1F (London) since 1995, each one a completed purchase at a real price, plus current rental figures from the ONS. Nothing here is a valuation, an estimate or an asking price.
Sales data to July 2026. Rents: ONS, May 2026. Regenerated with every monthly data refresh. Page updated 1 October 2026.
In short: a typical W1F (London) home changed hands for £532,500 in 2026 (median of 2 registered sales, down 56% on five years earlier), with the mean at £532,500, and by floor area homes here have averaged about £19,540 per square metre over the last five years. Source: 711 completed sales on the HM Land Registry record since 1995, updated with each monthly release. No valuations, no asking prices.
The postcode district W1F covering Soho (north west) sits in London. A district is the workhorse unit for reading a market: local enough to be meaningful, busy enough that the medians rest on a steady flow of sales.
Where W1F sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
What W1F homes really sell for
The W1F median stands at £532,500 for 2026, built from 2 registered sales; the mean, the figure usually quoted as the "average house price", is £532,500, practically level with it: prices here bunch tightly around the middle.
House prices per square metre in W1F
By floor space, homes in W1F have sold for about £19,540 per square metre on average over the last five years: the like-for-like measure that lets you compare a small flat with a large house, from the Energy Performance Certificate floor areas behind each sale.
England and Wales as a whole trade at a £285,000 median, leaving W1F 87% above the national figure.
W1F's median sold price, 1995 to 2026
One line records the median as paid; the other restates every year in today's money via ONS CPIH, the honest measure of getting dearer. Hover for year figures, click the legend to isolate a line.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £532,500 | £532,500 | 2 |
| 2025 | £800,000 | £819,130 | 5 |
| 2024 | £910,000 | £967,517 | 15 |
| 2023 | £1,596,000 | £1,753,614 | 54 |
| 2022 | £1,097,200 | £1,286,592 | 14 |
| 2021 | £1,212,500 | £1,535,181 | 14 |
| 2020 | £750,000 | £973,140 | 5 |
| 2019 | £595,000 | £779,903 | 6 |
| 2018 | £972,000 | £1,295,694 | 13 |
| 2017 | £2,000,000 | £2,727,799 | 19 |
| 2016 | £2,725,000 | £3,812,302 | 29 |
| 2015 | £1,475,000 | £2,084,175 | 18 |
| 2014 | £984,800 | £1,397,111 | 13 |
| 2013 | £1,322,000 | £1,902,226 | 32 |
| 2012 | £505,000 | £743,297 | 22 |
| 2011 | £997,500 | £1,505,841 | 30 |
| 2010 | £870,000 | £1,364,384 | 30 |
| 2009 | £426,000 | £684,799 | 18 |
| 2008 | £440,000 | £721,253 | 11 |
| 2007 | £485,000 | £822,695 | 20 |
| 2006 | £560,000 | £972,088 | 26 |
| 2005 | £280,500 | £499,177 | 29 |
| 2004 | £355,000 | £644,749 | 11 |
| 2003 | £292,500 | £538,856 | 28 |
| 2002 | £280,000 | £526,818 | 34 |
| 2001 | £230,000 | £442,163 | 31 |
| 2000 | £238,000 | £467,075 | 32 |
| 1999 | £215,000 | £428,484 | 31 |
| 1998 | £235,000 | £474,364 | 33 |
| 1997 | £126,000 | £258,401 | 33 |
| 1996 | £117,500 | £247,802 | 30 |
| 1995 | £124,000 | £269,557 | 23 |
In cash terms the typical W1F home went from £124,000 in 1995 to £532,500 in 2026, roughly 4 times the price. Even after inflation that is a real rise of about 98%: homes here genuinely became dearer, not merely more expensive on paper. In inflation-adjusted terms the high-water mark was 2016. The market now sits about 86% below it, so a peak-time purchase has yet to recover its real value.
Year-on-year change in the W1F median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 2013 (+161.8% on the year before); the weakest, 2018 (−51.4%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
Detached, semi, terraced, flat: four markets in one
A single median hides the split beneath it. Sales of flats dominate the record here, 96% of the typed total.
| Type | Median (2026) | Sales that year | All-time sales |
|---|---|---|---|
| Terraced | £1,600,000 (2006) | – | 25 |
| Flats | £910,000 (2024) | – | 626 |
What W1F has returned, per year
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 year (since 2025) | −33.4% | −35.0% |
| 5 years (since 2021) | −15.2% | −19.1% |
| 6 years (since 2020) | −5.5% | −9.6% |
| 10 years (since 2016) | −15.1% | −17.9% |
| 20 years (since 2006) | −0.3% | −3.0% |
Each row is compound annual growth of the median; ONS CPIH supplies the real-terms deflator. Annualising irons out the cycle, which the chart above shows in full, and past growth records what happened rather than predicting anything.
Sales activity in W1F
Sales per year, counted
Recorded sales per year. The dip after 2008 is the financial crisis; the last bar is still filling in as recent sales get registered.
The last five years, month by month
Monthly registrations. The sawtooth is seasonal; the register runs weeks behind completions at the right-hand edge.
W1F recorded 3 sales in the last twelve months of data. Like most of England and Wales, turnover never fully recovered from 2008: the market here averaged 26 sales a year before the financial crisis and 18 a year over the last five. Watch the volume as closely as the price. Thin years make jumpy medians, where one street's sales can move the figure, and the newest year is always incomplete because registrations trail completions by weeks or months.
What homes rent for around W1F
W1F falls under Westminster, where the ONS puts the average private rent at £3,163 a month (May 2026 figures). Size sets most of the rent: one-beds average £2,517 a month here against £5,378 for four or more bedrooms.
Average monthly rent by size, Westminster
ONS Price Index of Private Rents, May 2026.
£3,163 a month is £37,956 a year, which against the £532,500 median sold price makes a gross yield of 7.1%. Gross means before letting costs, voids, maintenance and tax: treat it as a ceiling. The ONS publishes rents by local authority, so neighbouring districts under the same authority share these numbers.
How W1F trades
This is a thin market: 3 sales in the last twelve months of data. With that few transactions, one street selling well (or one block of cheap transfers) can move the median, so read the year lines as a range rather than a verdict. Expect volatility in the annual figures: swings past ten per cent show up repeatedly above, and they usually reflect the mix of homes sold in a given year rather than genuine repricing. Among the 25 measurable districts of its area, W1F ranks 23 by median price: towards the affordable end.
W1F (London): the questions that come up
How much did a house sell for in W1F (London)?
Are property prices falling in W1F (London)?
Is W1F (London) a good place to buy a house?
What happens to W1F prices now?
That question has no honest answer, only evidence. The evidence: the median is down 56% over five years in cash but down 65% after inflation. Weigh the volume chart alongside the price one before deciding anything, and bear in mind every figure is a completed sale that reached the register weeks after completion.
The price of an extra bedroom in W
What homes of each size actually sold for across the W area, from the Land Registry record. The jump between sizes is local: in some areas a third bedroom adds a quarter to the price, in others nearly four fifths, so a national rule of thumb will mislead you here.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | — | £1,230,000 | £1,600,500 (+30%) |
| Semi-detached | — | £593,250 | £749,000 (+26%) | £920,000 (+23%) | £1,237,500 (+35%) |
| Terraced | £515,000 | £670,000 (+30%) | £875,000 (+31%) | £1,175,000 (+34%) | £1,550,000 (+32%) |
| Flat | £440,000 | £583,265 (+33%) | £850,000 (+46%) | £1,125,687 (+32%) | £2,369,000 (+110%) |
Four years of recorded sales, split by built form and bedroom count. The register does not state bedrooms, so sizes come from each home's EPC record and a few homes will land one size out. Sizes with too few homes to be meaningful are left blank.
The risers and the fallers
W1F ranks 25 of 25 in the W area on five-year growth. The gap between the top and bottom of this chart is the difference between buying well and buying badly in the same city.
Winners and losers across the W area, five years
The districts that gained and lost most in cash terms, each row linking through to its own report.
Inside W1F, sector by sector
The next slice down is the postcode sector: a group of streets, each with its own report. Two sectors a short walk apart can trade at sharply different prices.
How W1F compares nearby
Same city, different markets. The neighbouring districts of the W area, dearest first:
| District | Median | 5-year |
|---|---|---|
| W1S | £5,846,000 | +14% |
| W1K | £4,042,500 | -1% |
| W1B | £3,250,000 | -24% |
| W1J | £1,700,000 | +14% |
| W1G | £1,450,000 | -14% |
| W8 | £1,150,000 | -44% |
| W1U | £1,066,900 | -18% |
| W1H | £951,400 | -36% |
| W11 | £945,000 | -21% |
| W1T | £835,000 | -45% |
| W4 | £825,000 | +6% |
| W1W | £775,000 | -6% |
| W1D | £765,000 | +24% |
| W2 | £750,000 | -21% |
| W13 | £707,500 | +9% |
| W10 | £665,000 | -8% |
| W6 | £650,000 | -13% |
| W12 | £629,600 | -16% |
| W9 | £625,000 | -9% |
| W5 | £620,000 | +8% |
| W14 | £575,000 | -22% |
| W7 | £572,000 | +6% |
| W1F (this report) | £532,500 | -56% |
| W3 | £440,000 | -22% |
Selling in W1F? Start from the sold record
Start from what homes here actually sold for, not an estimate. Before booking a house valuation or flat valuation in W1F, use the average prices map for a rough value: zoom from W1F's shading down to the sold homes on your own street. The figures above are every recorded W1F sale; agents price with this same Land Registry record, and now you have it too.
Dig further
Behind the answers sits the same Land Registry record as this page, with W1F already set as the subject. Free, one click sign in.
Two maps carry on from here: every W1F sale at its exact address, and the average prices map from area shading down to single homes. The report tool answers a specific question in writing, and each sale's mortgage and rent calculator prices a real purchase.
How this page is made: the statistics are computed from HM Land Registry Price Paid Data (Crown copyright, OGL v3.0), geocoded to address level; inflation adjustment uses the ONS CPIH index; rents are the ONS Price Index of Private Rents at local-authority level. Medians of recorded sales, not valuations. Nothing on this page is financial advice.