Local market reports › W area › W1B

W1B local market report London

Every figure on this page comes from the public record: 643 sales registered with HM Land Registry in W1B (London) since 1995, each one a completed purchase at a real price, plus current rental figures from the ONS. Nothing here is a valuation, an estimate or an asking price.

Sales data to October 2024. Rents: ONS, May 2026. Regenerated with every monthly data refresh.

W1B is the postcode district covering Portland Place, Regent Street in London. Districts are a practical way to slice a market: small enough to mean something locally, big enough to have a steady flow of sales to measure.

What a home in W1B sells for

The 2025 median in W1B is £1,420,000, from 8 registered sales; the mean, £4,477,400, sits well above it, the signature of a heavy top tail: a handful of expensive sales lifting the average.

For scale: the England and Wales median is £274,000, so W1B trades 418% above the country as a whole.

In cash terms the typical W1B home went from £195,000 in 1995 to £1,420,000 in 2025, roughly 7 times the price. Even after inflation that is a real rise of about 243%: homes here genuinely became dearer, not just more expensive on paper. Measured in today's money the market peaked in 2021; the current median sits about 77% below that. Someone who bought at the 2021 peak has not yet seen that price back in real terms.

The strongest year on record here is 2021 (+148.8% on the year before); the weakest, 2025 (−70.6%). Single-year swings like these are why the annualised table below matters more than any one year's headline.

Annualised returns

Period	Cash, per year	Real terms, per year
1 years (since 2024)	−70.6%	−71.6%
5 years (since 2020)	−6.9%	−11.2%
10 years (since 2015)	−6.9%	−9.8%
20 years (since 2005)	+5.2%	+2.4%

Compound annual growth of the median sold price; the real column deflates by ONS CPIH. Annualised figures smooth the cycle (the chart above shows the cycle), and past growth is a record, not a forecast.

Transaction volumes

W1B recorded 47 sales in the last twelve months of data. Unusually, activity here runs above its pre-2008 level: 24 sales a year over the last five years against 17 before the financial crisis. Volume matters as much as price: when few homes change hands, the median gets jumpy and a single street can move the figure. The most recent year is always still filling in, because sales appear in the Land Registry weeks or months after completion.

What homes rent for around W1B

W1B falls under Westminster, where the ONS puts the average private rent at £3,163 a month (May 2026 figures). A one-bed averages £2,517 a month here and a four-or-more-bed £5,378, so size does most of the work in setting the rent.

Set against the £1,420,000 median sold price, £3,163 a month is £37,956 a year, a gross yield of 2.7%: gross, before letting costs, voids, maintenance and tax, so a ceiling rather than a promise. Rents are published at local-authority level, so nearby districts in the same authority share these figures.

Will W1B prices rise from here?

Nobody can tell you that, and this page will not pretend to. What the record shows: the median is down 30% over five years in cash but down 45% after inflation. If you are weighing a purchase, read the volume chart alongside the price one, and remember that every figure here is a completed sale, lagged by the weeks it takes the Land Registry to register it.

Ladders and snakes: five-year risers and fallers

W1B ranks 17 of 24 in the W area on five-year growth. The gap between the top and bottom of this chart is the difference between buying well and buying badly in the same city.

Inside W1B, street group by street group

Postcode sectors are the next slice down, each a group of streets. Prices can differ sharply between two sectors a few minutes' walk apart.

Sector	Median (latest)	Sales that year
W1B 1	£1,420,000	6

How W1B compares nearby

Same city, different markets. The neighbouring districts of the W area, dearest first:

District	Median	5-year
W1S	£3,045,000	-59%
W1J	£2,320,000	-24%
W1G	£2,164,100	+18%
W1K	£1,837,500	-30%
W1B (this report)	£1,420,000	-30%
W8	£1,110,000	-43%
W1U	£958,900	-26%
W1N	£900,000	+463%
W1T	£859,800	-39%
W11	£792,500	-28%
W1D	£750,000	-54%
W1W	£697,500	-13%
W2	£690,000	-27%
W1F	£650,000	-73%
W4	£650,000	-12%
W6	£600,000	-17%
W1H	£590,000	-59%
W9	£586,600	-10%
W12	£570,000	-22%
W10	£560,000	-20%
W13	£557,500	-10%
W14	£555,000	-22%
W5	£545,000	-1%
W7	£545,000	+6%

Dig further

See every individual W1B sale on the live map, mapped to the exact address, or the quick-reference W1B price page. The report tool writes a custom answer to a specific question, and the mortgage and rent calculator on any sale runs the numbers on a real purchase.

How this page is made: the statistics are computed from HM Land Registry Price Paid Data (Crown copyright, OGL v3.0), geocoded to address level; inflation adjustment uses the ONS CPIH index; rents are the ONS Price Index of Private Rents at local-authority level. Medians of recorded sales, not valuations. Nothing on this page is financial advice.