Local market reports › W area › W12 › W12 9
White City market report W12 9, London
The standing W12 9 (White City) property market report, rebuilt from the full public record every month. Every figure on this page comes from the public record: 5,863 sales registered with HM Land Registry in W12 9 (London) since 1995, each one a completed purchase at a real price, plus current rental figures from the ONS. Nothing here is a valuation, an estimate or an asking price.
Sales data to 2026. Rents: ONS, May 2026. Regenerated with every monthly data refresh.
In short: the 2026 median for W12 9 (London) is £605,000, from 53 registered sales, down 14% on five years earlier; the mean is £739,100, and by floor area homes here have averaged about £8,810 per square metre over the last five years. Behind the figures sit 5,863 HM Land Registry entries going back to 1995, refreshed monthly, every one a completed sale rather than a valuation or an asking price.
W12 9 is one sector of W12 (London): a handful of streets, and the most local view the sold record can give. The price of that locality is lumpier charts, because each year's median rests on fewer sales.
Where W12 9 sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
The going rate for a home in W12 9
The 2026 median for W12 9 is £605,000, taken from 53 registered sales. The mean, which is what most sites call the "average house price", is £739,100, well clear of it: the mark of a market where a small number of costly homes drag the average upwards.
W12 9 prices by floor area
Measured by floor area, the last five years of W12 9 sales average about £8,810 per square metre. Price per square metre is the fair way to compare a one-bed flat with a four-bed house, and it comes from the Energy Performance Certificate on each sold home.
Set against the £285,000 England and Wales median, W12 9 sits 112% above the national market.
W12 9's median sold price, 1995 to 2026
Year by year: the median as it was recorded, and the same figure brought into today's money with ONS CPIH, which is where "did homes get dearer" actually gets answered. Hover shows each year; the legend isolates a series.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £605,000 | £605,000 | 53 |
| 2025 | £630,000 | £645,065 | 146 |
| 2024 | £590,000 | £627,291 | 125 |
| 2023 | £630,500 | £692,766 | 112 |
| 2022 | £740,000 | £867,734 | 153 |
| 2021 | £700,000 | £886,290 | 185 |
| 2020 | £750,000 | £973,140 | 106 |
| 2019 | £672,500 | £881,487 | 107 |
| 2018 | £650,000 | £866,462 | 102 |
| 2017 | £692,500 | £944,500 | 134 |
| 2016 | £590,000 | £825,416 | 158 |
| 2015 | £595,000 | £840,735 | 193 |
| 2014 | £562,500 | £798,005 | 168 |
| 2013 | £450,000 | £647,505 | 197 |
| 2012 | £407,000 | £599,053 | 171 |
| 2011 | £407,500 | £615,168 | 195 |
| 2010 | £390,000 | £611,620 | 161 |
| 2009 | £350,000 | £562,628 | 151 |
| 2008 | £350,000 | £573,724 | 99 |
| 2007 | £352,500 | £597,938 | 241 |
| 2006 | £312,500 | £542,460 | 232 |
| 2005 | £270,000 | £480,491 | 207 |
| 2004 | £270,000 | £490,373 | 240 |
| 2003 | £245,000 | £451,349 | 230 |
| 2002 | £240,000 | £451,558 | 276 |
| 2001 | £210,000 | £403,714 | 255 |
| 2000 | £195,000 | £382,688 | 252 |
| 1999 | £163,500 | £325,847 | 258 |
| 1998 | £130,000 | £262,414 | 251 |
| 1997 | £106,000 | £217,385 | 270 |
| 1996 | £87,000 | £183,479 | 245 |
| 1995 | £86,000 | £186,951 | 190 |
In cash terms the typical W12 9 home went from £86,000 in 1995 to £605,000 in 2026, roughly 7 times the price. Adjusted for inflation it still comes to a real rise of roughly 224%, so homes here got dearer in substance, not only in cash. The real-terms peak came in 2020, and today's median remains roughly 38% under it: a 2020 buyer is still waiting to get that price back in today's money.
Year-on-year change in the W12 9 median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 1999 (+25.8% on the year before); the weakest, 2023 (−14.8%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
The long view: annualised growth
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 years (since 2025) | −4.0% | −6.2% |
| 5 years (since 2021) | −2.9% | −7.4% |
| 10 years (since 2016) | +0.3% | −3.1% |
| 20 years (since 2006) | +3.4% | +0.5% |
The table annualises median growth over each period, with the real column deflated by ONS CPIH. Smoothing hides the cycle (see the chart above for it), and none of this forecasts: it is the record.
The turnover behind the prices
The year-by-year sales count
Annual recorded sales. The post-2008 trough is the financial crisis; treat the final bar as provisional while registrations catch up.
The register shows 53 W12 9 sales across the most recent twelve months of data. Like most of England and Wales, turnover never fully recovered from 2008: the market here averaged 242 sales a year before the financial crisis and 118 a year over the last five. Volume matters as much as price: when few homes change hands, the median gets jumpy and a single street can move the figure. The most recent year is always still filling in, because sales appear in the Land Registry weeks or months after completion.
The rental side of W12 9
The local authority for W12 9 is Hammersmith and Fulham, and its ONS average private rent currently stands at £2,770 a month (May 2026 figures). Size sets most of the rent: one-beds average £1,959 a month here against £4,110 for four or more bedrooms.
Average monthly rent by size, Hammersmith and Fulham
ONS Price Index of Private Rents, May 2026.
£2,770 a month is £33,240 a year, which against the £605,000 median sold price makes a gross yield of 5.5%. Gross means before letting costs, voids, maintenance and tax: treat it as a ceiling. The ONS publishes rents by local authority, so neighbouring districts under the same authority share these numbers.
Reading the W12 9 market
Only 53 sales completed here in the last twelve months of data, which makes W12 9 a thin market. Each figure rests on few transactions, so single streets can swing the median and the charts deserve a sceptical squint. Expect volatility in the annual figures: swings past ten per cent show up repeatedly above, and they usually reflect the mix of homes sold in a given year rather than genuine repricing.
Common questions on W12 9 (White City)
How much did a house sell for in W12 9 (White City)?
Are property prices falling in W12 9 (White City)?
Is W12 9 (White City) a good place to buy a house?
Are W12 9 prices heading up or down?
No honest page predicts prices, so this one sticks to the record: the median is down 14% over five years in cash but down 32% after inflation. Anyone weighing a purchase should read the volume chart with the price chart, remembering that these are completed sales, registered weeks after the deals were actually struck.
On the market in W12 today
Turning to what is actually available: 71 homes on the market right now, from 11 agents publishing to HomesIndex.
These cover the whole W12 district, not just W12 9: live asking prices are collected per district.
30% of current listings sit under the prices comparable homes actually fetched. The comparison behind each listing uses recent recorded sales of similar homes close by.
The "under comparable sales" label measures each asking price against real nearby sales of similar homes: an opening position for a conversation rather than a valuation. The home itself still needs looking at.
See every W12 home for sale on the map →
Refreshed every Monday and Thursday from agents' own feeds to HomesIndex, so a sample of the market rather than all of it. An asking price remains an ask, not a sale.
The price of an extra bedroom in W
Real sold prices by size across the W area, straight from the Land Registry record. The jump between sizes is local: in some areas a third bedroom adds a quarter to the price, in others nearly four fifths, so a national rule of thumb will mislead you here.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | £1,185,000 | £1,648,050 (+39%) | £2,400,000 (+46%) |
| Semi-detached | — | £650,000 | £850,000 (+31%) | £1,175,000 (+38%) | £1,681,250 (+43%) |
| Terraced | £563,825 | £675,000 (+20%) | £875,000 (+30%) | £1,200,000 (+37%) | £1,750,000 (+46%) |
| Flat | £450,000 | £630,000 (+40%) | £1,100,000 (+75%) | £2,300,000 (+109%) | £4,100,000 (+78%) |
Four years of recorded sales, split by built form and bedroom count. The register does not state bedrooms, so sizes come from each home's EPC record and a few homes will land one size out. Where too few homes exist to say anything meaningful, the cell is blank.
The risers and the fallers
The spread across the W area is the point: the same five years treated these districts very differently.
W area districts: five years of change
The biggest risers and fallers in cash terms; every row links to that district's report.
Other sectors in W12
Prices can differ sharply between two sectors a few minutes' walk apart. The rest of W12, each linking to its own report:
| Sector | Median (latest) | Sales that year |
|---|---|---|
| W12 0 | £672,500 | 28 |
| W12 7 | £710,000 | 32 |
| W12 8 | £500,000 | 23 |
Zoom out to the full W12 district report for the type split, monthly volumes and how W12 compares with its neighbours.
Selling a home in W12 9? Price it on the evidence
The sold record beats any estimate as a starting point. Before a house valuation or flat valuation in W12 9, open the average prices map and zoom from the W12 9 shading down to the sold homes on your own street. Every recorded W12 9 sale is on this page; the same Land Registry record is what agents price from, and it is now in your hands.
Local estate agents: one agent per district gets the featured spot on this report, free for founding agents. Claim W12 9.
Go deeper
Answers come from the same Land Registry data behind this report, and the AI knows you are asking about W12 9. Free, with a one click sign in.
The live map plots every individual W12 9 sale at its exact address, and the average prices map zooms from neighbourhood shading to single homes. For a specific question, the report tool writes a custom answer, and any sale's mortgage and rent calculator runs the numbers on a real purchase.
How this page is made: the statistics are computed from HM Land Registry Price Paid Data (Crown copyright, OGL v3.0), geocoded to address level; inflation adjustment uses the ONS CPIH index; rents are the ONS Price Index of Private Rents at local-authority level. Medians of recorded sales, not valuations. Nothing on this page is financial advice.