Local market reports › W area › W12 › W12 0
White City market report W12 0, London
The W12 0 (White City) house price history in full, 1995 to 2026, in cash and in today's money. Underneath every chart here sit 3,313 registered sales in W12 0 (London) since 1995, the HM Land Registry record of what buyers really paid, with ONS figures covering rents. Nothing is a valuation, an estimate or an asking price.
Sales recorded to 2026; rents are ONS figures for May 2026. The page rebuilds with each monthly release.
In short: the 2026 median for W12 0 (London) is £672,500, from 28 registered sales, up 6% on five years earlier; the mean is £695,500, and by floor area homes here have averaged about £7,970 per square metre over the last five years. Behind the figures sit 3,313 HM Land Registry entries going back to 1995, refreshed monthly, every one a completed sale rather than a valuation or an asking price.
W12 0 is a postcode sector: one group of streets inside W12 (London). This is as local as the public record gets, but sector medians move on fewer sales than a district's, so expect the lines to be lumpier.
Where W12 0 sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
The going rate for a home in W12 0
In the W12 0 property market, the 2026 median sale price is £672,500, from 28 registered sales; the mean, the "average house price" most sites quote, is £695,500, sitting nearly identical to it, meaning sales cluster closely around the typical figure.
What a square metre costs in W12 0
The last five years of sales put W12 0 at roughly £7,970 per square metre. That figure, built from each sale's Energy Performance Certificate floor area, is the one that makes a small flat and a big house comparable.
The national median for England and Wales is £285,000, which puts W12 0 136% above the country at large.
The price of a typical W12 0 home, 1995 to 2026
Year by year: the median as it was recorded, and the same figure brought into today's money with ONS CPIH, which is where "did homes get dearer" actually gets answered. Hover shows each year; the legend isolates a series.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £672,500 | £672,500 | 28 |
| 2025 | £667,500 | £683,462 | 84 |
| 2024 | £600,000 | £637,923 | 73 |
| 2023 | £610,000 | £670,241 | 52 |
| 2022 | £640,000 | £750,473 | 79 |
| 2021 | £632,500 | £800,827 | 95 |
| 2020 | £557,500 | £723,368 | 60 |
| 2019 | £516,200 | £676,615 | 62 |
| 2018 | £617,500 | £823,139 | 68 |
| 2017 | £630,000 | £859,257 | 67 |
| 2016 | £702,500 | £982,804 | 56 |
| 2015 | £625,000 | £883,125 | 103 |
| 2014 | £483,300 | £685,645 | 100 |
| 2013 | £440,000 | £633,116 | 114 |
| 2012 | £432,500 | £636,586 | 114 |
| 2011 | £367,500 | £554,784 | 84 |
| 2010 | £375,000 | £588,097 | 73 |
| 2009 | £330,000 | £530,478 | 77 |
| 2008 | £377,500 | £618,802 | 56 |
| 2007 | £340,000 | £576,735 | 177 |
| 2006 | £282,200 | £489,863 | 180 |
| 2005 | £290,000 | £516,083 | 123 |
| 2004 | £250,000 | £454,049 | 139 |
| 2003 | £247,600 | £456,139 | 130 |
| 2002 | £240,000 | £451,558 | 175 |
| 2001 | £200,000 | £384,490 | 158 |
| 2000 | £183,000 | £359,138 | 119 |
| 1999 | £150,000 | £298,942 | 140 |
| 1998 | £128,000 | £258,377 | 144 |
| 1997 | £110,000 | £225,588 | 146 |
| 1996 | £83,000 | £175,043 | 132 |
| 1995 | £82,000 | £178,255 | 105 |
In cash terms the typical W12 0 home went from £82,000 in 1995 to £672,500 in 2026, roughly 8 times the price. Even after inflation that is a real rise of about 277%: homes here genuinely became dearer, not merely more expensive on paper. The real-terms peak came in 2016, and today's median remains roughly 32% under it: a 2016 buyer is still waiting to get that price back in today's money.
Year-on-year change in the W12 0 median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 1997 (+32.5% on the year before); the weakest, 2019 (−16.4%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
The long view: annualised growth
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 years (since 2025) | +0.7% | −1.6% |
| 5 years (since 2021) | +1.2% | −3.4% |
| 10 years (since 2016) | −0.4% | −3.7% |
| 20 years (since 2006) | +4.4% | +1.6% |
Each row is compound annual growth of the median; ONS CPIH supplies the real-terms deflator. Annualising irons out the cycle, which the chart above shows in full, and past growth records what happened rather than predicting anything.
How many homes change hands in W12 0
The year-by-year sales count
Recorded sales per year. The dip after 2008 is the financial crisis; the last bar is still filling in as recent sales get registered.
The register shows 28 W12 0 sales across the most recent twelve months of data. Like most of England and Wales, turnover never fully recovered from 2008: the market here averaged 150 sales a year before the financial crisis and 63 a year over the last five. Volume matters as much as price: when few homes change hands, the median gets jumpy and a single street can move the figure. The most recent year is always still filling in, because sales appear in the Land Registry weeks or months after completion.
The rental side of W12 0
W12 0 falls under Hammersmith and Fulham, where the ONS puts the average private rent at £2,770 a month (May 2026 figures). Size sets most of the rent: one-beds average £1,959 a month here against £4,110 for four or more bedrooms.
Average monthly rent by size, Hammersmith and Fulham
ONS Price Index of Private Rents, May 2026.
£2,770 a month is £33,240 a year, which against the £672,500 median sold price makes a gross yield of 4.9%. Gross means before letting costs, voids, maintenance and tax: treat it as a ceiling. The ONS publishes rents by local authority, so neighbouring districts under the same authority share these numbers.
How W12 0 trades
Only 28 sales completed here in the last twelve months of data, which makes W12 0 a thin market. Each figure rests on few transactions, so single streets can swing the median and the charts deserve a sceptical squint. Expect volatility in the annual figures: swings past ten per cent show up repeatedly above, and they usually reflect the mix of homes sold in a given year rather than genuine repricing. Against the W12 district median, W12 0 sits 8% higher, marking it as a dearer pocket of the district.
Common questions on W12 0 (White City)
How much did a house sell for in W12 0 (White City)?
Are property prices falling in W12 0 (White City)?
Is W12 0 (White City) a good place to buy a house?
What happens to W12 0 prices now?
No honest page predicts prices, so this one sticks to the record: the median is up 6% over five years in cash but down 16% after inflation. Anyone weighing a purchase should read the volume chart with the price chart, remembering that these are completed sales, registered weeks after the deals were actually struck.
What is for sale in W12 right now
This is what you could actually buy today: 71 homes currently on the market from 11 agents publishing to HomesIndex.
These cover the whole W12 district, not just W12 0: live asking prices are collected per district.
30% of what is on the market here is asking below what comparable homes actually sold for. The comparison behind each listing uses recent recorded sales of similar homes close by.
"Under comparable sales" means the asking price sits below what similar homes nearby actually fetched. Treat it as the start of a conversation, never a valuation, and always view the home.
See every W12 home for sale on the map →
These asking prices come live from estate agents publishing feeds to HomesIndex, refreshed each Monday and Thursday. They are a sample of the market rather than its entirety, and an asking price is not a sale price.
Bedroom by bedroom: W prices by size
The Land Registry record, split by size: what each kind of home actually sold for across the W area. Size steps are fiercely local. A third bedroom adds a quarter to the price in some areas and close to four fifths in others, which is why no national rule of thumb survives contact with a real market.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | £1,185,000 | £1,648,050 (+39%) | £2,400,000 (+46%) |
| Semi-detached | — | £650,000 | £850,000 (+31%) | £1,175,000 (+38%) | £1,681,250 (+43%) |
| Terraced | £563,825 | £675,000 (+20%) | £875,000 (+30%) | £1,200,000 (+37%) | £1,750,000 (+46%) |
| Flat | £450,000 | £630,000 (+40%) | £1,100,000 (+75%) | £2,300,000 (+109%) | £4,100,000 (+78%) |
Built from the last four years of recorded sales by form and bedroom count. Bedroom counts are estimated from EPC records (the register carries none), so expect a small number of homes one size adrift. Sizes with too few homes to be meaningful are left blank.
The risers and the fallers
The spread across the W area is the point: the same five years treated these districts very differently.
Winners and losers across the W area, five years
The biggest risers and fallers in cash terms; every row links to that district's report.
Other sectors in W12
Sector boundaries hide real price steps. The rest of W12, one report each:
| Sector | Median (latest) | Sales that year |
|---|---|---|
| W12 7 | £710,000 | 32 |
| W12 8 | £500,000 | 23 |
| W12 9 | £605,000 | 53 |
Zoom out to the full W12 district report for the type split, monthly volumes and how W12 compares with its neighbours.
Before you sell in W12 0: what the record supports
Ground the asking price in real sold prices first. The average prices map gives a rough value in a minute: start at W12 0's shading and zoom to the sold homes on the street itself. Agents work from this same Land Registry record when they value; this page puts it in front of you before they arrive.
For local estate agents: each district report carries one featured-agent spot, free while founding places last. Claim W12 0.
Take it further
The AI answers from the same Land Registry data this report is built on, already scoped to W12 0. Free after a one click sign in.
Two maps carry on from here: every W12 0 sale at its exact address, and the average prices map from area shading down to single homes. The report tool answers a specific question in writing, and each sale's mortgage and rent calculator prices a real purchase.
About the numbers: everything is computed from HM Land Registry Price Paid Data (Crown copyright, OGL v3.0), geocoded to the address; today's-money figures use the ONS CPIH index, and rents are the ONS Price Index of Private Rents by local authority. These are medians of recorded sales, not valuations, and none of it is financial advice.