Local market reports › W area › W12 › W12 7
White City market report W12 7, London
The W12 7 (White City) house price history in full, 1995 to 2026, in cash and in today's money. This page is built from the public record and nothing else: 3,808 completed sales registered with HM Land Registry in W12 7 (London) since 1995, plus current ONS rental figures. There are no valuations, estimates or asking prices in it.
Sales recorded to 2026; rents are ONS figures for May 2026. The page rebuilds with each monthly release.
In short: 32 registered 2026 sales put the W12 7 (London) median at £710,000, down 17% on five years earlier, with a mean of £832,400, and by floor area homes here have averaged about £12,140 per square metre over the last five years. Everything rests on 3,808 completed HM Land Registry sales since 1995, refreshed monthly; valuations and asking prices play no part.
W12 7 is one sector of W12 (London): a handful of streets, and the most local view the sold record can give. The price of that locality is lumpier charts, because each year's median rests on fewer sales.
Where W12 7 sits
Shaded by median price on the same scale as the average prices map. Click any shape to open it on the live map with every sale plotted at its address, or zoom in past street level to see the sold homes right here.
What W12 7 homes really sell for
The 2026 median for W12 7 is £710,000, taken from 32 registered sales. The mean, which is what most sites call the "average house price", is £832,400, well clear of it: the mark of a market where a small number of costly homes drag the average upwards.
W12 7 prices by floor area
Measured by floor area, the last five years of W12 7 sales average about £12,140 per square metre. Price per square metre is the fair way to compare a one-bed flat with a four-bed house, and it comes from the Energy Performance Certificate on each sold home.
For scale: the England and Wales median is £285,000, so W12 7 trades 149% above the country as a whole.
A typical W12 7 home, priced year by year (1995 to 2026)
One line records the median as paid; the other restates every year in today's money via ONS CPIH, the honest measure of getting dearer. Hover for year figures, click the legend to isolate a line.
See this chart as a table
| Year | Median (cash) | Median (today's £) | Sales |
|---|---|---|---|
| 2026 | £710,000 | £710,000 | 32 |
| 2025 | £793,300 | £812,270 | 150 |
| 2024 | £1,074,000 | £1,141,883 | 264 |
| 2023 | £898,900 | £987,672 | 254 |
| 2022 | £769,300 | £902,092 | 124 |
| 2021 | £859,200 | £1,087,858 | 272 |
| 2020 | £1,039,700 | £1,349,032 | 183 |
| 2019 | £958,500 | £1,256,364 | 138 |
| 2018 | £995,000 | £1,326,354 | 323 |
| 2017 | £497,000 | £677,858 | 69 |
| 2016 | £513,000 | £717,692 | 75 |
| 2015 | £425,000 | £600,525 | 71 |
| 2014 | £390,000 | £553,283 | 135 |
| 2013 | £302,500 | £435,267 | 84 |
| 2012 | £325,000 | £478,359 | 65 |
| 2011 | £328,200 | £495,456 | 66 |
| 2010 | £335,000 | £525,366 | 67 |
| 2009 | £267,500 | £430,009 | 48 |
| 2008 | £300,000 | £491,763 | 71 |
| 2007 | £278,100 | £471,735 | 110 |
| 2006 | £267,500 | £464,346 | 118 |
| 2005 | £232,000 | £412,866 | 97 |
| 2004 | £236,700 | £429,893 | 104 |
| 2003 | £211,500 | £389,634 | 102 |
| 2002 | £212,500 | £399,817 | 117 |
| 2001 | £205,000 | £394,102 | 111 |
| 2000 | £178,800 | £350,895 | 100 |
| 1999 | £152,800 | £304,522 | 100 |
| 1998 | £116,100 | £234,356 | 80 |
| 1997 | £105,800 | £216,974 | 98 |
| 1996 | £87,800 | £185,166 | 105 |
| 1995 | £85,000 | £184,777 | 75 |
In cash terms the typical W12 7 home went from £85,000 in 1995 to £710,000 in 2026, roughly 8 times the price. Even after inflation that is a real rise of about 284%: homes here genuinely became dearer, not merely more expensive on paper. In inflation-adjusted terms the high-water mark was 2020. The market now sits about 47% below it, so a peak-time purchase has yet to recover its real value.
Year-on-year change in the W12 7 median
Each bar is the change on the year before, in cash. The zero line is the boundary between rising and falling.
The strongest year on record here is 2018 (+100.2% on the year before); the weakest, 2025 (−26.1%). Single-year swings like these are why the annualised table below matters more than any one year's headline.
Growth per year, over one to twenty years
| Period | Cash, per year | Real terms, per year |
|---|---|---|
| 1 years (since 2025) | −10.5% | −12.6% |
| 5 years (since 2021) | −3.7% | −8.2% |
| 10 years (since 2016) | +3.3% | −0.1% |
| 20 years (since 2006) | +5.0% | +2.1% |
Each row is compound annual growth of the median; ONS CPIH supplies the real-terms deflator. Annualising irons out the cycle, which the chart above shows in full, and past growth records what happened rather than predicting anything.
How many homes change hands in W12 7
Sales per year, counted
Recorded sales per year. The dip after 2008 is the financial crisis; the last bar is still filling in as recent sales get registered.
The register shows 32 W12 7 sales across the most recent twelve months of data. Unusually, activity here runs above its pre-2008 level: 165 sales a year over the last five years against 107 before the financial crisis. Watch the volume as closely as the price. Thin years make jumpy medians, where one street's sales can move the figure, and the newest year is always incomplete because registrations trail completions by weeks or months.
What tenants pay around W12 7
For renting purposes W12 7 sits in Hammersmith and Fulham. The ONS average private rent there is £2,770 a month (May 2026). Size sets most of the rent: one-beds average £1,959 a month here against £4,110 for four or more bedrooms.
Average monthly rent by size, Hammersmith and Fulham
ONS Price Index of Private Rents, May 2026.
£2,770 a month is £33,240 a year, which against the £710,000 median sold price makes a gross yield of 4.7%. Gross means before letting costs, voids, maintenance and tax: treat it as a ceiling. The ONS publishes rents by local authority, so neighbouring districts under the same authority share these numbers.
What kind of market W12 7 is
This is a thin market: 32 sales in the last twelve months of data. With that few transactions, one street selling well (or one block of cheap transfers) can move the median, so read the year lines as a range rather than a verdict. Expect volatility in the annual figures: swings past ten per cent show up repeatedly above, and they usually reflect the mix of homes sold in a given year rather than genuine repricing. Within W12, this sector trades 14% above the district median: one of the dearer corners of its district.
What people ask about W12 7 (White City)
Are property prices falling in W12 7 (White City)?
Is W12 7 (White City) a good place to buy a house?
How much did a house sell for in W12 7 (White City)?
Are W12 7 prices heading up or down?
No honest page predicts prices, so this one sticks to the record: the median is down 17% over five years in cash but down 35% after inflation. Anyone weighing a purchase should read the volume chart with the price chart, remembering that these are completed sales, registered weeks after the deals were actually struck.
What you could buy in W12 now
This is what you could actually buy today: 71 homes currently on the market from 11 agents publishing to HomesIndex.
These cover the whole W12 district, not just W12 7: live asking prices are collected per district.
Of everything listed here, 30% asks less than the sold record of comparable homes. The comparison behind each listing uses recent recorded sales of similar homes close by.
"Under comparable sales" means the asking price sits below what similar homes nearby actually fetched. Treat it as the start of a conversation, never a valuation, and always view the home.
See every W12 home for sale on the map →
Refreshed every Monday and Thursday from agents' own feeds to HomesIndex, so a sample of the market rather than all of it. An asking price remains an ask, not a sale.
The price of an extra bedroom in W
What homes of each size actually sold for across the W area, from the Land Registry record. The jump between sizes is local: in some areas a third bedroom adds a quarter to the price, in others nearly four fifths, so a national rule of thumb will mislead you here.
| Type | 1 bed | 2 bed | 3 bed | 4 bed | 5 bed |
|---|---|---|---|---|---|
| Detached | — | — | £1,185,000 | £1,648,050 (+39%) | £2,400,000 (+46%) |
| Semi-detached | — | £650,000 | £850,000 (+31%) | £1,175,000 (+38%) | £1,681,250 (+43%) |
| Terraced | £563,825 | £675,000 (+20%) | £875,000 (+30%) | £1,200,000 (+37%) | £1,750,000 (+46%) |
| Flat | £450,000 | £630,000 (+40%) | £1,100,000 (+75%) | £2,300,000 (+109%) | £4,100,000 (+78%) |
Built from the last four years of recorded sales by form and bedroom count. Bedroom counts are estimated from EPC records (the register carries none), so expect a small number of homes one size adrift. Where too few homes exist to say anything meaningful, the cell is blank.
The risers and the fallers
The spread across the W area is the point: the same five years treated these districts very differently.
Winners and losers across the W area, five years
Cash-terms risers and fallers across the area; click any row for that district's full report.
Other sectors in W12
Prices can differ sharply between two sectors a few minutes' walk apart. The rest of W12, each linking to its own report:
| Sector | Median (latest) | Sales that year |
|---|---|---|
| W12 0 | £672,500 | 28 |
| W12 8 | £500,000 | 23 |
| W12 9 | £605,000 | 53 |
Zoom out to the full W12 district report for the type split, monthly volumes and how W12 compares with its neighbours.
Selling in W12 7? Start from the sold record
Ground the asking price in real sold prices first. The average prices map gives a rough value in a minute: start at W12 7's shading and zoom to the sold homes on the street itself. Agents work from this same Land Registry record when they value; this page puts it in front of you before they arrive.
Estate agents working W12 7: the featured spot on this report is free for founding agents, one per district. Claim W12 7.
Take it further
Answers come from the same Land Registry data behind this report, and the AI knows you are asking about W12 7. Free, with a one click sign in.
Two maps carry on from here: every W12 7 sale at its exact address, and the average prices map from area shading down to single homes. The report tool answers a specific question in writing, and each sale's mortgage and rent calculator prices a real purchase.
Method, briefly: HM Land Registry Price Paid Data (Crown copyright, OGL v3.0) supplies every sale, geocoded to address level; CPIH from the ONS restates prices in today's money; ONS local-authority figures supply the rents. Medians of real sales, not valuations. No part of this page is financial advice.